Quote:
Originally Posted by TitusTroy 
I actually heard about this today as well...called a retailer and they told me the same thing...told me that prices will go up anywhere from $500-$1000 after April 1st...apparently Sony wants to have control over pricing and wants every retailer to charge the exact same price for the sets...if they don't comply then they will not be able to sell the sets anymore

I actually heard about this today as well...called a retailer and they told me the same thing...told me that prices will go up anywhere from $500-$1000 after April 1st...apparently Sony wants to have control over pricing and wants every retailer to charge the exact same price for the sets...if they don't comply then they will not be able to sell the sets anymore
It's not just Sony - almost all the major manufacturers have announced in the last few weeks that they plan to enforce minimum pricing (not just minimum advertising) on their high-end lines. Note that this doesn't really help the manufacturer - they still get the same wholesale price. What it does do is help the high end dealers who provide service to stay in business. But this only really affects dealers who buy from the manufacturer directly. Dealers who buy from distributors can still discount as they please, although with short margins, it's getting pretty hard to do that. Part of the purpose of this is to put the shoddy (but low-priced) online dealers out of business.
How much this will be enforced remains to be seen. Dealers can still get around this by offering packages - "buy this TV and get a free BD player and receiver", etc.
Note that this is only possible because the Supreme Court ruled a few years ago that manufacturers could indeed enforce minimum pricing. Prior to that ruling, they could only set minimum advertised price.

























