Originally Posted by hughh
Rizz, we know it's coming, but we don't know for how long it will remain.
Anyone remembers Saturn? That was GM's cars that were to be sold at MSRP...no discounts! They didn't last.
Same thing happened around these parts of Texas with big, beautiful stores called Home Theatre that sold quality stuff at MSRP. Only twice a year they had sales at lower than msrp...it didn't last.
My prediction, this will not last either. It's too ingrained into American shoppers to purchase from competitive companies.
Should probably amend "competitive" as "price competitive", IMO. There's more than one way to be competitive in a market place without losing your shirt.
I agree that US shoppers are very price sensitive. Price being the single largest factor in purchase decisions for most folk.
However, I am not entirely certain that Sony will completely fail here. They certainly could, but they aren't setting MSPs on their low-end and mid-range sets. The flagship set is already a different beast entirely. Now, will they sell more sets now that they have set a MSP, than they did before? I very much doubt it. I think Sony's beancounters realize that as well. Will they lose fewer sales, in the long term, than they would without this change? That remains to be seen. Will the American market even tolerate flagship TVs anymore? That also remains to be seen.