Honestly, i don't know where the myth about LCD being "unnatural" is coming from. Sure, "Vivid" or even "Standard" presets are often over-saturated/over-sharped. But come on, is this a "property" of an LCD TV ? Of course not. I have both plasma and LED LCD, for night and day viewing. I was skeptical as well, but as it was almost impossible for me to watch plasma during the day time, i bought a simple matte LCD, 55LE5400, to be precise(reflections are still barely acceptable by the way. It is that bad), which is pretty accurate in "Cinema" mode out-of-the-box. Now, every time i'm watching a Blu-Ray on it, i'm amazed how natural the picture looks, believe it or not. Crisp, but not over-sharped. Bright, but not too bright. Colors are as good as plasma, or even better. I even catch myself once in a while thinking about tweaking settings so the picture could have more "pop" and less "natural" look to it
, again believe it or not. It's an IPS panel without local dimming, so i'm kind of obliged to use plasma at night, but with local dimming... Honestly, i don't know which will be my favorite. LCD are improving each year, and greatly, i may add.