I just checked with LG, the 65LW6500 is glossy, the 55LW6500 is matte, and the LW5600s are all matte. I'm a matte guy, I hate glossy screens as I have a window directly behind my TV, but after looking at all the MURA and light leaking of these LED panels I realized I'd rather have a pristine picture with inky dark blacks than a crappy non-reflective screen, so I bought a motorized curtain rod and programmed my universal remote to push a button and close the window behind my TV with a blackout curtain. Every TV made in 2011 by Samsung, Sony and LG has a glossy screen, except for Sony's entry model which isn't a good picture, and this LG 55LW6500. I believe Vizio makes a matte screen.
Maybe I'm unlucky, but I don't want to have to buy and return 4 TV's before I get one with no MURA, as I had to do with Samsung in 2007, it's a hassle.
Originally Posted by Toddgabweg
It looks like I will be sending the 65lw6500 back to amazon- I don't need a 65 " mirror- very disappointed. The lw5600 has a matte finish- it appears only the 65lw6500 is glossy. I am upset that lg couldn't make a 65" version of the 55lw6500- very deceptive. I guess I will be force to wait.