13.8 million viewers! Nielsen Overnights (18-49)Solid premiere for ABC's 'Body of Proof'Averages a 3.0 in 18-49s, holding 71 percent of lead-in
By Toni Fitzgerald, Media Life Magazine
- March 30th, 2011
With a strong lead-in from "Dancing with the Stars," ABC's new drama "Body of Proof" notched a promising premiere last night.
"Proof" averaged a 3.0 adults 18-49 rating in the 10 p.m. timeslot, according to Nielsen, dominating the timeslot over a pair of second-year dramas. NBC's "Parenthood" and CBS's "The Good Wife" tied for second at a 1.9 apiece.
"Proof" held 71 percent of "Stars'" lead-in, not a great retention but better percentage-wise than established lead-out "Castle" usually does on Monday nights.
And "Proof" saw only a 13 percent decline from its first half hour to its second, going from a 3.2 to a 2.8, meaning most viewers liked what they saw.
"Proof" helped ABC to a rare Tuesday night victory. The network led the night among 18-49s with a 3.3 average overnight rating and a 9 share thanks to the night's highest-rated program, the first "Stars" results show of the season, which averaged a 4.2, off 5 percent from last fall's debut.
CBS was second for the night at 3.1/8, NBC third at 2.3/6, Univision fourth at 1.9/5, Fox fifth at 1.3/4, Telemundo sixth at 0.8/2 and CW seventh at 0.3/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won't be available for several weeks. Forty percent of Nielsen households have DVRs.
CBS started the night in the lead with a 3.8 at 8 p.m. for "NCIS," followed by ABC with a 2.7 for a "Stars" recap episode. NBC was third with a 2.4 for "The Biggest Loser," Univision fourth with a season-high 2.0 for "Eva Luna," Fox fifth with a 1.4 for a "Glee" rerun, Telemundo sixth with a 0.5 for "Aurora" and CW sixth with a 0.3 for a repeat of "One Tree Hill."
ABC took the lead at 9 p.m. with a 4.2 for the "Stars" results episode, while CBS slid to second with a 3.5 for "NCIS: Los Angeles." NBC was third with a 2.8 for more "Loser," Univision fourth with a season-high 2.3 for 'Triunfo del Amor," Fox fifth with a 1.2 for a repeat of "Raising Hope" (1.3) and a new "Traffic Light" (1.1), Telemundo sixth with a 0.5 for "Los Herederos del Monte" and CW seventh with a 0.3 for a "Hellcats" rerun.
At 10 p.m. ABC was first again with a 3.0 for "Proof," with CBS and NBC tied for second at 1.9, CBS for "Wife" and NBC for "Parenthood." Univision was fourth with a 1.5 for the end of "Triunfo" and start of a soccer match between Mexico and Venezuela, with Telemundo fifth with a 1.3 for "La Reina del Sur."
ABC was also first for the night among households with a 9.6 average overnight rating and a 15 share. CBS was second at 9.0/14, NBC third at 3.9/6, Fox and Univision tied for fourth at 2.3/4, Telemundo sixth at 0.9/1 and CW seventh at 0.5/1.http://www.medialifemagazine.com/art...-of-Proof-.asp