Or maybe it's the glare of Total Theater Awesomeness Syndrome that is blinding me?
Definitely one or the other!
If it's alright, I'd like to add to this comment. You can also consider putting the back center ceiling lights on a separate dimmer than the front center ceiling lights. I've done this in two rooms and it works really well for keeping the light off of the screen maintaining little dim lighting on your seating area. When my kids are watching movies/tv, I always leave the lights on dim in the back because they will start to play around room, climb the couch, make pillow forts, etc. It's just too dark with no lights on at all.