The burn-in has improved (miraculously) and has gotten way better than I ever thought possible!
At first you could easily read the burned in text even if you weren't looking for it. It was clear as day and distracting when trying to watch. Now it is only barely visible if you are looking for it - and even then, you can only see it on some scenes.
I played a regular dvd on loop for about 36 total hours while I waited to get the Disney WOW dvd in the mail. Playing the regular dvd on loop helped a little at making the burn-in less noticeable. The Pixel Flipper program on the Disney dvd seemed to reduce the burn-in more for the same amount of run-time.
I have let it run overnight twice now and each time it is less noticeable in the morning (the TV is at the new house that we haven't moved into yet so I can't run it every night). I'd say the Pixel Flipper program has been running for a total of about 30 hours or so.
I would check the progress every once and a while to see how much the burn-in had been reduced and each time it would be better - I kept thinking that I reached a wall and that it wouldn't get reduced more but each time it has improved.
I highly recommend getting the Disney WOW dvd if you have and issue w/burn-in. The regular dvd on loop did work at reducing the burn-in but the Pixel Flipper program gets better results quicker.
Also, the Disney WOW dvd has a bunch of short demo clips that are outstanding/look awesome. If you ever want to show someone a quick demo of your TV's performance, this is your ticket. I am not sure how the sound is because I don't have any of my speakers hooked up/moved in yet but the picture alone is worth it.
The WOW dvd has calibration tools as well. They have three sections of calibration; beginner, advanced, and expert. I have only used the beginner part as of now (I'll use the more advanced settings once the house is complete and I can actually watch the TV).
There are instructions telling you what to look for when adjusting and they show you what to avoid. I have heard other calibration discs just show you a test pattern with no instructions of what is good/what the correct pattern should look like - not sure if that's true but regardless, the WOW disc walks you through it if you need the help.General notes:
We don't have the AC installed yet so I kept a fan on the TV to keep it cool - well, to keep it less hotw/out the fan it was very hot on the backside. Not sure if you would need this if have AC but it can't hurt. The TV is definitely working hard/producing heat. Also my TV is on the ground/pillows because the floor model came w/no stand and the walls aren't finished so I don't want to hook up the wall mount yet = not helping the heat issue.
Make sure your DVD player's screen saver feature is set to OFF. When the Pixel Flipper program is running, the DVD player thinks it's paused I guessdon't forget to turn it back on though when you are done.
Lastly, I have read some comments where people say you are reducing the burn-in by burning-in' your whole screen so it matcheswe'll to a point they may be right60 to 70 hours of running a DVD loop/Pixel Flipper is aging the panel - no doubt about that. BUT for one, I view it as the lesser of two evilsand for two; the half-life of the panel is like 60,000 hours. The picture doesn't look any less bright, less vibrant, or less awesome after running the programs.
**I could have bought a brand new one and avoided thisbut when you save $1600 off retail MSRP (and you are a fool and don't notice the burn-in) it's hard to pass up. Also, the BB manager said I could file a claim through the black-tie protection thing but there is a catch. First, since it was open box (and a 2010 model for that matter) and I got such a discount, they would not replace it w/a comparable modellike the 55VT30, they would refund me what I paid for it - fair enough. Second, since I'd be filing a claim through the black-tie protection that I bought, I would be using the service and they would not refund the price of that (a couple hundred $ I think).
Since it was past the 45 days (BB silver members get 45 days to return stuff rather than 30) it was too late to return it, the BB manager said spend a week or two trying to reduce it (via anything you can do) and if you can't fix the burn-in and/or aren't happy w/the results, then come back and file a claim through the black-tie protection program.
With it 99% fixed, I plan on keeping the TV. I'll run the Pixel Flipper some more and hopefully that'll make it fade completely. Worst case, the 58VT25 could be relegated to bedroom TV haha