I agree with Amrud. I think dealers would be forced to get of their jaded butts and actually SERVICE their customers to stay competitive. Wouldn't that be a surprise, and how American is that idea I might add? I have been on both sides of the fence, being in sales and being a customer and if anyone thinks there isn't a huge amount of corruption in the A/V retail business, then they are really naive. Dan seems to be a straight shooter to me though.
> If I was making a guess I would wager that you don't work in our industry. Dan Miller from Marantz is correct. People in the A/V industry don't make lots of money. I should know...I own my own custom A/V company and oftentimes I cry about the little money I make. As soon as you run a business everyone charges you more money. My phone bill primary charges (before LD, etc) are $300! My home based line is $30! Then if you have a showroom you have rent, bills for utilities, misc expenses (like S&H charges to cover, free service, etc), then if you have employees then you have their wages, plus government deductions, loan payments, car expenses, etc...besides the margins aren't great. I mean 3 years ago DVD players were about $800 now they're $200!!! So the profit per sale has dropped. Plus you need to add up competition that slashes prices so what little margin there is gets cut even more...so all in all you have no idea what you're talking about when it comes to this industry. You bring up service. We service our clients for free for 2 years!!! Some people may think this is crazy but when our clients spend their hard earned dollars with us we are grateful and wish to show that to them. They appreciate that and as a result are loyal to us. But free service calls add up with gas, opportunity cost losts, etc. In hindsight I should have gone to my other career choice which was working on Bay Street in the financial services industry...oh well but I love what I do and realize if I want to get rich in life I need to train my children (whenever I have any) to play golf and be REALLY GOOD at it...