Originally Posted by bob13654
Went by Best Buy today and looked at the 735. I noticed they had the 70X5 Elite so I checked that out as well. The 735 didn't look great, but they were playing their promotional loop that was split to about 30 TVs and none of them really looked very good.
The Elite on the other hand had a dedicated BD player showing Star Trek (2009) and it looked amazing.
The Elite comes perfectly calibrated and the dealer 735's are programmed to the Dynamic mode. If fact if you switch to User mode it will automatically switch back to dynamic mode within about 30 minutes.
This is what you saw.
This allows new-bee's to come to invalid conclusion allowing the dealer to profit. Slap me five dude! It's a carefully orchestrated set-up.
I was able to defeat it by bringing in my own 3D discs which forced the TV to change to Standard mode which is actually excellent in 3D.
So to see how great the 735 is, take a 3D Blu-ray like Tangled in to Magnolia then prepare to be blown away. Then realize what a good deal the 735 is!