Originally Posted by saprano
Your pretty much correct. If i ever upgrade or by another AVR it won't be from pioneer. They lost me for reasons i stated on the last page.
"new owners were so enthused that it was contagious"
Thats an understatement. I can literally smell the ICE when i turn it on.
I think it is time the sc-09 owners gave it a rest
If you go back and read the financial reports, pio was losing money and had declining sales in avrs, dvd players, and especially plasmahttp://pioneer.jp/press-e/2011/index_2.html
In fy 2010 the turned a net profit by cutting overhead and increased bluray disc sales along with an increase in avr sales and ditching the plasma business
I find it interesting that the much maligned sharpioneer bd players are given credit for increased sales
In 2010 pioneer released their five year plan with share the smiles and passion being a goal along with apple integration and adding new features to bd players and avrs as a way to increase sales
My guess is pio has ditched the flagship market for good and the fact sc-09 buyers are pissed doesn't matter as their is nothing for you to buy
You can bemoan the demise of the b&o ice amps but, the new d3 amps appear to be just as good if not better
the airplay integration and icontrolav app are very smart and well done and appeal to a younger demographic