Originally Posted by k_lewis
The Elite Pure mode is not pumped up. You were looking at a set that was initialized in "store" mode. When you first set up the Elite, it asks you for "home" or "store" mode. Store mode is brighter overall, for use in the often overly lit showroom floor.
I have done A<>B with Elite Pure vs THX Movie, and they are similar with very subtle differences. It seems to me that the Elite Pure has a tad less contrast than THX Movie. You have to set it to "dynamic" to get any sort of pumped up colors.
I'm telling you, Magnolia is doing more harm than good with representing this Elite set. They operate like a hack shack, hire (mostly) uninformed and indifferent workers (and in many cases - no workers!). IMHO they should stick to low / mid budget brands as that is all they are (barely) capable of managing.
Probably in most Magnolias, you are correct. In MY Magnolia, I make sure that every television is out of the "store demo" mode. Both of our Elites exhibit huge differences in contrast between the "Elite Pure" and "Movie THX" modes...and to my knowledge, neither of them have had the firmware updated. We've had them in for about a month, but I'm not sure what the current firmware version is on the sets.
One other thing to keep in mind is this: our Sharp rep is asking us to keep the set in "Elite Pure" mode, because "it was designed to replicate the "Pure" mode of the KUROs". I told him that, at least on our set, the "Pure Elite" mode looks nothing like the "Pure" mode on the KUROs, as, though I never was able to afford one, I used to sell them, and spent lots of time watching in the store because I was VERY passionate about the sets. As long as the marketing of the Elite is more important to Best Buy/Magnolia and Sharp than the true performance it was created to exhibit, you cannot hope to see the TV accurately represented inside a Magnolia, unless you find a sales rep that is truly passionate about it...which is becoming a rarity, as people who are passionate and knowledgeable would require more pay than what BB would be willing to shell out for such expertise. I will say this, though. If you are looking for some seasonal income, would like to see this television represented properly, and would like to get a significant discount on either of the Elites, try to get on at a Magnolia store for the holiday season. The pay won't be great, but you can more than make up for it with the discounts on the equipment we carry (as well as products carried by the Magnolia Audio Video line, which we also have access to).
For the record: To my eyes, "Movie THX" is the most accurate out of the box, and the PQ is significantly improved over "Elite Pure", so that's where I strive to keep it. It IS a sad realization that our Sharp rep knows diddle-sh*t about the Elite, much less the KURO legacy.