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Originally Posted by
AZREOSpecialist 
The number of returns here in this forum is in no way indicative of the overall return rate,
It's indicative in some ways.
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unless the vast majority of Elite buyers are visiting this forum - which they most certainly are not. There will always be a disproportionately high number of reported replacements and repairs in online forums like this because most people speak up only when they have a problem, not when everything is great.
Yes, which is why we can't calculate the return rate, but we can get a pretty good sense of whether it's high or not. You simply compare the portion of posts about returns on Model X vs. the portion of posts about them on Model Y. If more posts about Model X are return related, we can conclude -- accurately -- it has a higher return rate, even without a scientifically valid survey.
For example, I can tell you Panasonic VT30s from 2011 had a very low return rate. I can tell you Samsung D7000/D8000 plasmas had a high one (at least early on in the model year).
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Look at the iPhone 4 "antennagate" issue. Consumer Reports went over the deep end and Apple had to have a press conference because of the media's inflation of the severity of the issue. How many people actually complained about this issue to Apple? Less than 1%. That's right. But from the outside looking in, you'd think this was a defective product which it most certainly is not.
That's a valid point. But the issue here is whether a specific TV is more prone to defects than most TVs and/or dissatisfies a higher percentage of owners such that they need to return/exchange. At least early on, the Elites have had a too-high rate of return/exchange. Since relatively few people are buying now and posting, it's hard to say whether the rate has fallen (likely) or the buyers who participate on the forum has fallen (also possible).