Okay, this projector is looking very interesting for my setup - I currently have a Panny PT-AE-900U that I'm ready to replace (even though I think it only has about 1,000 hours on it in 5 years). I have a very large living room which has vaulted ceilings. Ceiling is light, carpet is light. I've painted the walls a light-medium brown. Windows have plantation shutters on them. There is a skylight up the stairs that lets in a ton of light. During day time viewing there is definitely ambient light even with all the shutters closed.
My floor plan (note projector is on table on a shelf between the top of the table and drawers):

View from the couch (note front wall and wall to the left painted light-medium brown):

Projector is located 11.5' back from a 106" Elitescreen high contrast grey screen.
I obviously don't use this projector a ton, but I would say I use it probably 60/40 TV/movies. Daughter plays Wii on it as well.
Do you think this projector is a good fit for my setup? Or will it be too bright?
Thanks for your input. It has been awhile since I've done anything to my HT so I've been out of the loop. 2,800 lumens vs. 1,100... 50,000:1 vs 5,500:1 contrast ratio. Wow. Oh the other new projector I'm considering is the Epson 8350 since it is a bit brighter (nowhere near the AR100U but brighter than some of the others I was looking at - 8700UB, 6500 refurb, etc.)