Originally Posted by mark haflich
Great post Scarabaeus. The studios including the Sony ones control the shots re 4K movie content and the hardware makers have no choice but to do what the studios want. The Sony studios and the Sony insurance company in Japan are the entities keeping Sony alive. the hardware side should become profitable but it will have to suffer doing what the studios want even at the last minute which is what happened here. Don't blame what happened on the hardware side.
Yes, that is exactly the schizophrenic position Sony is in: As a consumer electronics company they want to sell 4K devices. As a movie studio, they have the content to promote this format. But, also as movie studio, they are reluctant to betray Sony, the movie theater (Metreon) and their other DCI theater friends by releasing 4K content into the home.
Expect more of this craziness in the coming two years or so. Other CE manufacturers that are able to make 4K devices do not currently have the content, because there is no standard distribution medium yet. Red is promoting RedRay, but they do not have the studio's content unless they can arrange for contracts with them. Which will happen very slowly because the studios, as mentioned, are freaked out.
And, of course, Sony as an early 4K adopter has any incentive at this point to freeze out any other CE manufacturer and keep their precious 4K content within their own closed environment. And, by that early bird status, they will have more leverage with other movie studios for their content. (The word "strongarm" comes to mind, if all plays out in Sony's favor)