Originally Posted by jlanzy
Beyond being quite bright and having a largish screen, would there be much PQ improvement in viewing upscaled BR/HDTV for 2D viewing or does the 'wow' effect require native 4K source material?
There is an effect from the Reality Creation on 1080P sources, as the demo at ISE showed. There is no Reality Creation at 4K (or just 24P at 4K, reports a tad unclear on this, but I was only shown the scaling on a 1080P source).
It will depend on the quality of the HD TV signal. Overhere we have/had cable distributing the main public SD channels in 8 Mbit/s Constant Bit Rate. The BBC reduced their HD service down to so-called HD at about the same bit rate as the Dutch SD channels have on cable. The effect of AVC/H.264 is not that large.