Why Fox's Decision to Bench New Girl Until November Is a Good Thing
By Josef Adalian, New York Magazine's 'Vulture' Blog - October 11th, 2011
Indeed, the fact that the show won't be on the air for a spell is actually the clearest evidence yet that Fox feels it's found a new long-term comedy player.
But what about the argument that simply not airing New Girl for three weeks might slow down its momentum? Well, it's worth looking at what happened two years ago, when Fox preempted the red hot and new Glee for three weeks in the fall for baseball: After averaging 7.1 million viewers on October 21, it attracted 7.5 million gleeks upon its November 11 return.
After a four week hiatus, Fox's New Girl returned to a 3.5 adults 18-49 rating, that's down 19% from the 4.3 adults 18-49 rating in its last original on October 4. Total viewers has dropped to 7.53 million.