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Pre-order bonus credit/gift cards, a thing of the past?

post #1 of 20
Thread Starter 
The past few years a trend appeared where retailers were offering pre-order bonus incentives for games. Amazon was offering $20 credit on most of their big titles, Walmart and Best Buy were offering gift cards of similar amounts, etc. This year's big titles all seem to lack credit offerings though, have we reached the end of pre-order incentives (other than silly in-game items)?
post #2 of 20
I've been holding off my MW3 pre-order just for this reason. I keep hoping there will be some credits offered. Nothing that I have seen so far.
post #3 of 20
Best Buy has pre-order 5 games, get $100 in credit. Certain games, but does include BF3, MW3, Skyrim, Batman:AC, the next Assassin's Creed, and it had included (now released) Madden, NCAAF, FIFA, Rage, and GOW3.
post #4 of 20
I got $10 credits from amazon on Dance Central 2 and Kinect Sports 2
post #5 of 20
Amazon had the $20 bonus available for big titles like Madden'12 in August and Gears of War 3 in September. Unfortunately those discounts have not been available for upcoming big titles like Battlefield 3 this month and MW3 in November. Other retailers were really just price-matching what Amazon did, trying to retain customers. So if Amazon offered a $20 GC, then Walmart usually followed suit. BB seemed to follow Walmart's effort.

The real concern is the "promotional credit" label. Because that label leads me to believe these credits were targeted to change consumer habit. Most gamers are use to running down to BB or Gamestop on launch day and picking up that newly released title, because it GUARANTEED you got that big release title on its launch day. What that $20 "promotional credit" did.. was change that purchasing behavior to get gamers (like myself) to become more comfortable with ordering big launch day titles from online retailers.. and TRUST that they will be delivered on release day.

Long story short. Word is out among gamers, that Amazon (and Walmart) are pretty dependable for pre-ordering launch day titles, and receiving the game on launch day. Now that that trust has been earned with gamers.. Amazon sees no reason to continue giving away $20 bucks. Remember resellers make very little from software sales.. I would imagine they earn about 10-15% profit, from selling a $60 title. Continuing to give away these titles with a $20 loss.. is simply not a sustainable business tactic. What Amazon seems to be doing now, is making some type of exclusive side-deal with the games creator/publisher for special DLC content to make their offer more attractive. They then offer that exclusive content as a free bonus to its customers.. giving them a reason to continue ordering online, instead of returning to the store.
post #6 of 20
Damn these greedy corps and their profit motives!!!
post #7 of 20
I got $20 with Gears 3 at Amazon. Used it on Batman AC.
post #8 of 20
They're offering $10 on Skyrim right now. Not the $20 it used to be but still it's a bonus.
post #9 of 20
Yeah those $20 credits are definitely an incentive to buy. A little miffed that I didn't pick up GOW3 with $20 credit. Although I can afford it, paying $60 for a game doesn't feel right when I know I can find deals.

I'll be huddled by my computer into the wee hours of the morning over Black Fiday/Cyber Monday as well as the days around Xmas to take advantage of any hot deals. Last BF I picked up RD Redemption for $29 and God of War Collection for $10. BF 2009 I got Batman: AA for $29.99 and Fallout 3: GOY Edition for $39.99 plus MW2 for $39.99 Xmas day.
post #10 of 20
Got $20 with GOW 3 that I used on Rage which gave me $10 that I'll use on BF3.
post #11 of 20
I know that (backwards) NewEgg does its preorder-and-get-lower-price thing. I got NBA 2K12 for $48 shipped. They have it for pretty much every game but there are select windows of time they'll have deals for each game.

Other than that, you're right, there is less promoting going on. I remember picking up Halo: Reach and getting a $10 giftcard handed to me as well as a poster, and a card for free stuff in game. (not everyone cares about that stuff, but hey free stuff is always good)
post #12 of 20
Yeah its the end of an era......Best Buy Gamezone used to be excellent...now its been "Nerfed".

That being said, its been years since I paid full price on a $60 new game.
post #13 of 20
I got $10 from Amazon when I pre-ordered Rage for PC.
post #14 of 20
Seems like an odd time to remove promotions and hold tightly to the $60 price point. Don't they notice the economy is in shambles?

Console gaming is losing gobs of customers to $1 mobile games. But like most out of touch industries they shoot themselves in the foot.
post #15 of 20
Kmart has some pretty good new release deals. Usually $15 or $20 gaming coupon with some new releases. Batman will have a $30 coupon. The big drawback is Kmart has probably one of the worst electronic depts in retail and its not surprising for them to not have the game out on Tuesday. YMMV on the quality of the Kmart you visit.
post #16 of 20
Quote:
Originally Posted by ileff View Post

Seems like an odd time to remove promotions and hold tightly to the $60 price point. Don't they notice the economy is in shambles?

Console gaming is losing gobs of customers to $1 mobile games. But like most out of touch industries they shoot themselves in the foot.

i found this post especially hilarious.



but i got a $40 dollar credit on GOW3, put 20 on battlefield, and then put 20 on mass effect... when i get the $10 credit on $55 for skyrim, i'll apply that credit on ME3 as well.
post #17 of 20
Quote:
Originally Posted by formulanerd View Post

i found this post especially hilarious.


http://www.google.com//finance?chdnp...AQ:AAPL&ntsp=0
post #18 of 20

?? What is that supposed to prove?
post #19 of 20
Quote:
Originally Posted by bbexperience View Post

?? What is that supposed to prove?

Apparently Apple's financial success can be traced back to $1 mobile games.
post #20 of 20
i have been getting preorder credits from amazon. i got one for gears 3, halo anniversary and skyrim
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