Nielsen Overnights (18-49)Strong debut for ABC's 'Once Upon A Time'Averages a 3.9 in adults 18-49, best bow for any new drama
By Toni Fitzgerald, Media Life Magazine
- October 24th, 2011
For the first time in years, ABC has a new No. 1 show on Sunday night.
The series premiere of the new fantasy drama "Once Upon a Time" became the first ABC program to outrate the network's longtime hit "Desperate Housewives" since "Grey's Anatomy" six years ago.
"Time" averaged a 3.9 adults 18-49 rating at 8 p.m., according to Nielsen overnights, 30 percent ahead of lead-out "Housewives," which averaged a 3.0 at 9 p.m.
"Time" was not only ABC's highest-rated show of the night but also the highest-rated non-sports show on television, on an evening where Fox preempted its usual animated lineup for coverage of game four of the World Series between the St. Louis Cardinals and Texas Rangers.
"Time" also became the highest-rated drama premiere this season, surpassing previous top draw "Revenge," which drew a 3.3 during premiere week. It was also the highest-rated show in that timeslot for ABC in nearly three years.
Meanwhile, it looks as though NBC may have suffered its first fall Sunday loss in years. The New Orleans Saints' 62-7 victory over the Indianapolis Colts, the worst thumping in "SNF" history, looks to have finished behind Fox's World Series coverage, according to early numbers.
Fox was first for the night among 18-49s with a 4.4 average overnight rating and an 11 share. NBC was second at 3.8/10, ABC third at 2.6/6, CBS fourth at 2.3/6, Univision fifth at 1.2/3 and Telemundo sixth at 0.4/1.
As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won't be available for several weeks. Forty-two percent of Nielsen households have DVRs.
Also, ratings for Fox's World Series and NBC's NFL football coverage are approximate as fast nationals measure timeslot and not actual program data.
At 7 p.m. Fox led with a 5.8 for NFL overrun and "The OT," followed by CBS with a 2.5 for "60 Minutes." NBC was third with a 2.0 for "Football Night in America," ABC fourth with a 1.5 for "America's Funniest Home Videos," Univision fifth with a 0.8 for "Rosa de Guadalupe" and Telemundo sixth with a 0.4 for "Pa'lante con Cristina."
NBC took the lead at 8 p.m. with a 4.4 for NFL pregame and the start of "Sunday Night Football," while Fox slipped to second with a 4.0 for baseball pregame and the beginning of the World Series game. ABC was third with a 3.9 for "Time," CBS fourth with a 2.7 for "The Amazing Race," Univision fifth with a 1.3 for "Mira Quien Baila" and Telemundo sixth with a 0.4 for more "Cristina."
At 9 p.m. NBC was first again with a 4.9 for football, with Fox second with a 3.9 for baseball. ABC was third with a 3.0 for "Housewives," CBS fourth with a 2.0 for "The Good Wife," Univision fifth with a 1.5 for more "Baila" and Telemundo sixth with a 0.4 for the first hour of the movie "Toy Story 2."
NBC led again at 10 p.m. with a 4.1 for football, while Fox was a close second with a 4.0 for baseball. CBS was third with a 2.1 for "CSI: Miami," ABC fourth with a 1.8 for "Pan Am," Univision fifth with a 1.0 for "Sal y Pimienta" and Telemundo sixth with a 0.4 for its movie.
Fox also finished first for the night among households with an 8.8 average overnight rating and a 14 share. CBS was second at 6.7/10, NBC third at 5.9/9, ABC fourth at 5.3/8, Univision fifth at 1.6/2 and Telemundo sixth at 0.5/1.http://www.medialifemagazine.com/art...on-A-Time-.asp