Originally Posted by bvandenzen
As someone mentioned, SIRI is likely to be a big selling point of any AppleTV. One of the things that Jobs had been quoted as saying was "unruly" the control aspects of home theater was. While I love my Harmony, I can envision a day (sooner than later) where I walk into my living room and simply say "Siri, turn on ESPN live, but record all episodes of Mad Men for me." Or "Siri, I want to listen to music now. Fire up some Dylan for me." Or "Siri, tell me when the Packers are on tv next." Or "Siri, call my mother on FaceTime for me." No remote controls at all (except maybe an iPad app for big tweaks).
I also hope that someone (be it Apple or whoever) cracks the nut and gives us true a la carte channels. Say something like $4.99 per channel.
A few points:
- (I'm a big Apple fan, but) in order to simplify the experience, my bet is that if Apple proceeds with this, they leave out a lot of functionality that people on a site like this one might desire - like most of the picture/sound adjustments.
- Apple is (and especially Jobs was) a control freak, so forget about accessing ISF controls to calibrate.
- Therefore, I can see an Apple TV having a great picture, but not necessarily an accurate picture and therefore, people on sites like this one will criticize the hell out of it.
- I can see an Apple TV leaving out most, if not all, of the HDMI inputs so it won't connect to a receiver or a Blu-ray player.
- I can see an Apple TV solving all the sync problems to bring iPhone, iPad, computer content to the TV.
- I can see Apple solving the remote control issues, although the resulting controls would be quite simple. And I can see Siri playing a hugh role in this.
- One issue is that an iPad or iPhone cannot turn the the power on a traditional TV without additional hardware because the command is sent over the network and the TV doesn't recognize input from the network when it's off, however if the TV were only "sleeping" this could work.
- I don't think that Apple can become an MSO (a multiple systems operator like a cable company) because the MSO and satellite deals already in place would probably prevent it. And Jobs always said it was impossible to deal with the plethora of cable companies. But maybe an Apple TV could take the signal from the cable line or cable box and "reinterpret" it so that the channels and selection could be far better organized. For example, why do I currently have to manually deprogram the SD channels when I have the equivalent HD channels? That should happen automatically. I should be able to remap channels, which I was able to do in the early days of Cable TV.
- If they can take in all the cable company offerings (including descrambling), maybe an interface could be more like coverflow with live animation. You can scroll through and pick the show you want. Or maybe that signal wirelessly feeds back to your iPad remote control and you see and choose the live shows from there.
Personally, I'd rather see Apple develop a super remote control app that is easily customizable and far superior in presentation and ease of programming than the other remote control solutions presently out there.
I'm sure there are plenty of functions that an Apple TV might have that I'm too unenlightened to have thought of, but failing anything magical, I don't see, aside from what I've written above, what Apple brings to the party. And I see as many disadvantages as advantages.