Originally Posted by AV Science Sales 4
AVS is not a distributor. It is a reseller. Last year, AVAD, JVC's largest distributor of JVC's Pro division projectors, the RS series, got the entire first shipment of 100, if I remember correctly,for its 23 distribution centers who, in turn, distribute it to resellers. Out of those resellers buying from AVAD, only a few got any from AVAD's initial shipment and even then those few resellers only got a few each. AVS has the luxury of buying direct from JVC Pro and from several of its distributors as well and we are JVC Pros largest reseller. Consumers can not buy from a distributor, only JVC authorized resellers can. That's the way it works. Nothing secret. Hopes this helps.
It works the same way in our industry but thankfully we don't have the yearly beauty contest. We're a large distributor and end users can't buy from us. When they take the time to mask themselves as a reseller, it's a broker buying a few to several items. In your line of work, think unauthorized eBay resellers buying from poorly funded or over stocked distributors.
Initial shipments of all new technical products have to be closely controlled. Both quantity and channel have to be managed or any product issues will be blown out to "prove" the product and by association, the company, is a failure. It's tricky stuff. Consumers want hot products immediately but have zero loyalty if there is a serious flaw. To support constant improvement, companies have to manage the flow of new product into consumers hands and have to do it through their trusted partners.
I really want my RS45 tomorrow when I order it but I get the issues JVC has to navigate.