Just a note: every Target I called had only one in stock. I'm guessing that's their standard stocking level, though that may vary across the country.
The first one I checked out was an old build; I really wanted to avoid the Fbr hassles. I held off and was rewarded at the next store with a September build.
Best Buy would match the Target price as long as they could call and verify Target had it in stock, but my local Best Buy didn't have any to sell me.
The Target price seems to be only in-store; Amazon won't match the price unless it's advertised online at a major retailer:http://www.amazon.com/gp/help/custom...00726210#sites
PS: this TV rocks
. So glad I waited and went for the 55" instead of the 50" (which I almost picked up when it was $829 a couple weeks ago at Amazon).