I found the article but couldn't find the link. Sorry for the length.
Samsung, Sears and CBS Expand Offering of College Sports Broadcast in HDTV
Unique Marketing Agreement Provides HDTV Programming and Increased Profile for
HDTV Through In-Store Promotion
RIDGEFIELD PARK, N.J., Sept. 5 /PRNewswire-FirstCall/ -- Samsung Electronics
America, Sears, Roebuck and Co. and CBS Television announced today an
expanded partnership that will again allow consumers to enjoy a full season
of college sports broadcast in HDTV (high definition digital television).
Following the success of the very first full season of college football games
broadcast in HDTV in 2001, football broadcasts will expand from 12 to 15
games, and, for the first time, two regular season college basketball games
will be added to the lineup. This programming is in addition to CBS' recently
announced primetime HDTV programming schedule, sponsored in part by Samsung.
Samsung, a leader in DTV (digital television) solutions, and Sears have also
partnered to produce the "HDTV Game Day" promotion in which Sears' full- line
stores across the U.S. will show a high level game each week during the
regular season on a Samsung HDTV. The in-store broadcasts will be shown in a
setting that allows consumers to compare the experience of a HDTV broadcast
with that of regular television, better understand the benefits and build
acceptance for the transition to DTV.
The HDTV college sports broadcast schedule kicks off on Sept. 7, 2002 with
live coverage of the Miami vs. Florida football match-up and culminates on
Dec. 21, 2002 with a HD broadcast of the basketball showdown between UCLA and
Kansas. In between, weekly broadcasts of CBS' college football coverage will
air in HDTV. Other marquee football games include Florida vs. Tennessee on
Sept. 21, 2002; Miami vs. Tennessee on Nov. 9, 2002; the SEC Championship
game from the Georgia Dome in Atlanta on Dec. 7, 2002; and the Florida vs.
Maryland basketball contest on Dec. 14, 2002.
"Samsung is leading the transition to DTV and we are pleased to once again
team up with CBS and Sears to deliver exciting HD content for general
consumers," said John Garrison, Executive Vice President, Sales & Marketing,
Samsung Electronics America. "The HDTV Game Day' event makes Sears stores the
destination every Saturday for many consumers' first exposure to DTV. We're
confident that once they experience Samsung's HDTV, they'll make the decision
to take the experience home."
"HDTV is here to stay and Sears intends to be the best destination for
consumers who are shopping for a home theater system," said Ray Brown, Vice
President of Consumer Electronics for Sears. "Sears' introduction of the
largest selection of thin-screen plasma and LCD TV brands combined with this
type of HDTV programming, make Sears THE place to come for your home theater
"Joining with Samsung and Sears to broadcast a second consecutive season of
high definition college football to our audience is yet another major step in
CBS' on-going, industry-leading efforts to bring the extraordinary HD viewing
experience to America's television viewers," said Sean McManus, President,
CBS Sports. "Over the 16 consecutive weekends of this schedule, viewers will
have an unparalleled opportunity to partake of the transforming viewing
experience that is HDTV."
HDTV fulfils the full promise of digital television, with six times the
resolution of current analog television. CBS will be using the highest form
of HDTV, which is composed of 1080 lines and 1920 picture elements per line,
and which creates a picture with 2.0 million picture elements. This season
CBS will also be adding HDTV slow motion instant replay to the broadcast.
This will further enhance the HD viewing experience by providing super sharp
images during stop action and slow motion scenes.
Samsung has been making cutting-edge digital entertainment technology an
affordable reality for today's consumer by offering a broad selection of HDTV
monitors to meet a variety of tastes, needs and budgets. Starting as low as
$699 (after manufacturer's rebate) Samsung's current HDTV lineup includes
models that support the 16:9 widescreen aspect ratio and that are based on
advanced DTV display platforms such as direct view, DLP (Digital Light
Processing), LCD (Liquid Crystal Display) and PDP (Plasma Display Panel)
Samsung's direct view DynaFlat HDTV line offers the smartest, most affordable
step to digital television with the breakthrough 27" HD model for $699 (with
manufacturers rebate) and the first 30" widescreen HD model available for
under $1,000. Samsung is the first to market with HDTV monitors enhanced by
Texas Instrument's revolutionary second-generation DLP chip, offering
improved brightness and contrast at a fraction of the cost, depth and weight
of current rear projection sets. The 43" and 50" DLP models offer slim (15.7"
and 18" deep respectively) and light (75lbs and 85lbs respectively) tabletop
HDTV designs for under $4,500. Samsung breaks open the budding LCD flat-panel
TV market with 15" and 17" models in both standard 4:3 and widescreen 16:9
aspect ratios. Engineered as a TV with PC monitor functionality, Samsung's
LCD TVs boast the highest brightness in the category. These flat-panel TV
models convert all signals to progressive scan for a picture that smoothly
handles the fast motion action of sports and start at an MSRP of $1,499.
Samsung also has on offer two (42" and 50") PDP based HDTV monitors designed
for the consumer market. Samsung's ultra-thin PDPs measure 3.5" deep and
employ a unique fan-less design for a more enjoyable noise-free operation.
Prices for Samsung's plasmas start at an MSRP of $6,999.
Whether an HDTV broadcast source comes via an over-the-air signal (ATSC),
satellite or a cable source, Samsung's monitors are ready to unleash the full
potential of HDTV content with the addition of a set top box. Samsung
currently offers two ATSC set top box models based on its award winning
technology, the SIR-T151 ($499 MSRP), and the SIR-T165 ($799 MSRP). In
addition, Samsung offers the SIR-S70 ($99 MSRP) and SIR-S75 ($199 MSRP)
direct to home satellite receivers plus the SIR-TS160 ($699 MSRP), which
tunes ATSC, NTSC and digital satellite programming from DIRECTV.
Samsung is well noted for being in the vanguard of DTV development having
introduced the world's first professional DTV receiver with the Harris
Corporation, having launched the first fully integrated HDTV set in 1998, and
for its early datacasting demonstrations including the first pre-paid music
download service and e-coupon demonstrations at NAB 2000 and DASE-based
demonstrations at NAB 2002.
The in-store Sears broadcasts will be possible via satellite broadcasters
EchoStar Communications Corporation who will provide CBS's HDTV signal
exclusively to a Samsung HDTV unit in every Sears store.