What reason is there for getting such high-end cards?
I have a lowly Gigabyte 560 Ti SOC as my video card, and I can seem to run just about any game fine at 1080p. There are some games I haven't tried, and some graphical mods that I haven't tried, but most games from "this" generation run perfectly fine. When I say, "this generation", I mean this current console generation, because with the exception of maybe a handful of developers, everybody seems to be focused on the Xbox 360/PS3, so we are basically just getting enhanced ports that don't really push the hardware all that much. Of course, I'm not running eyefinity or anything like that, so maybe you need the extra power for that.
My plans are to use the current video card that I have, and basically just stick with using this card, and if I start playing games that have issues, I guess I'll just have to lower my settings and deal with it.
The idea of paying big bank to get another card just isn't something I'm considering with next-gen gaming systems coming in the near term. You know Microsoft will probably have a new Xbox for November 2013, and I'd rather save my pennies for that. Sony will likely have something for November 2014. Either way, both of those machines will likely be quite pricey, and for a short period of time, the games running on them will likely exceed anything anybody will be playing on PC. At least, it seemed like that back in late 2005 and late 2006. I don't remember anything on PC that was bringing the noise as much as stuff like the first Gears of War, or the first Motorstorm or Uncharted.
I will admit that I'm a console gamer at heart, and I only have a PC right now, because of the unique situation that we are in right now with new consoles being delayed for such a lengthy period of time. I built a gaming PC to try to get that new console "fix", that I was expecting at the 6 year anniversary of the 360. I've never seen a situation quite like this, where followup consoles have been delayed this long.