First I agree about the great service at AVS, as long as the consumer does not operate the projector over four hours.
Yes, BenQ does have outstanding customer service, but with excellent quality control and design it should seldom be needed!
This forum is littered with horror stories of unsatisfied customers. Take for instance, take lamp flickering or short lamp life.
The focus is the stripping away of consumer rights when buying a product.
Look at one dealer's return policy:
Manufacturer-Only Returns and Repair Policies
Certain items purchased through (dealer name omitted) may only be returned, repaired or replaced due to defect through the manufacturer directly, as per the manufacturer's policies.
The projector company (name omitted) will at their discretion repair or replace your unit.
What are these unpublished manufactures policies? Has this become the real warranty?
Perhaps why there is a the new consumer watchdog agency: