Originally posted by burdell
I've definitely pondered the WAGA signal though. How big of an antenna would it take?
I get WAGA with a lot of dropout during the day with the biggest antenna Radio Shack sells. There's also an amp on it, but the antenna's only 15 feet up.
At night, WAGA is beautiful, even if the antenna's not aimed real well (as in "pointed at the Macon tower farm out on the Cochran short route").
Keep in mind that we're at Perry (just about - Lake Joy).
I'm going to take the antenna up to 40 feet, and I believe I'll have a nice clean digital stream from WAGA 24/7. This work will be completed in time for the Budweiser Shootout.
WAGA-DT is on channel 27, with 846 kilowatts at 332 meters (1089 feet). They have a CP to go to 1,000kw. Unsure if they've done this yet... no app for a license to cover appears to have been filed yet.
WAGA-DT is the 2nd highest powered digital station in the Atlanta market (WUPA-DT makes 1,000 kilowatts) at the moment. Several have construction permits to go to 1,000 kilowatts.
In contrast, WGXA is making 1160 watts at 155 meters (508 feet). Their analog antenna is at 244 meters (800 feet), and they make 1290 kilowatts.
WGXA had a PSIP issue throughout the World Series, meaning many in Middle GA were unable to see a single game on the digital. Betcha the sponsors don't know that... they paid for X eyeballs during the series, but WGXA delivered X-(however_many_digital_sets_couldn't_receive_it). We watched it on WAGA-DT.
Management doesn't understand that, while DTV is in its infancy, the early adopters (those of us on this forum, for example) frequently are those with a little more disposable income than average. Which would make us, as a group, a demographic highly desirable to advertisers.
That's a point that should be made to the sponsors of the Super Bowl on WGXA (watch for promos that say it'll be brought to you by blah, blah and/or blah... then call or write those places and tell 'em you won't be seeing their ads during the Super Bowl, because WGXA can't be bothered to install an HD gear).
To be fair, it's hard to quantify the group watching DTV in mid GA, because I don't believe Nielsen is breaking out the ratings that way yet... but lacking that, management *does* understand when clients are calling and cancelling or demanding lower rates because they're hearing from people who won't/didn't see the spots they paid for.
When management won't listen to the audience, it can be helpful to target their clients... the advertisers... in order to be heard.