I'm new to all this, and possibly did something stupid, but bear with me. In Consumer Reports, I saw that the Panasonic VIERA TC-P42ST30 was a recommended buy, and had rave reviews on the picture: color, brightness, vividness, gorgeous, etc. I also had read (and I can't remember where), that the pricing on big ticket items was changing, and that beginning in April, MSRP's were going to be "enforced" by the manufacturer's so that brick and mortar stores pricing would be more competitive with e retailers, and that if you wanted to buy you should do so before April. (April fools?) I was out of the country 'til March 30, so when I got back and found a P42ST30 on Amazon for $719, I decided to take the plunge (sight unseen...I know, I know). When I clicked the link, no st30's were available, but it said "there is a newer model of this TV", same price, and the link took me to the P42UT50. Great, newer model, must have all the same advantages and then some (including the "brightness dimming" that had apparently been an issue with the st30), right? Bought it...it's here, and I'm just flabbergasted by the dimness of the picture. Granted, I'm watching SD programming mostly, and the HD movies etc. I stream thru Netflix are much better, but can't believe that after all the oohs and ahs over the brilliance of the picture described by CR and many other ST30 owners, that this is the same TV (of course, it's not...UT,not ST, but could it really be that different?). This is the first non-CRT I've owned, and don't buy TV's that often, so don't have much to compare it to, but am SERIOUSLY disappointed in the picture's brightness. Everything else seems to be OK, nice colors and black levels, etc, but SO dim. And that's with both the Brightness and Contrast cranked up to 100. So, I don't know if that's just the way plasma's are, or if I got a lemon, or if it's the difference between an ST and a UT, (no infinite black) or or? Know I should have never bought sight unseen, but have ALWAYS been able to trust CR and can't believe that this TV could have been the one they were referring to with their superlative adjectives describing it's picture. Anyone else out there have a 42UT50, or any UT50, and have any similar disappointments, or am I just crazy/stupid/unlucky? (Alright, I know what I did was stupid). Really don't want to have to return it via UPS, etc., but am extremely disappointed. Any fixes thru level adjustments, or any comments advice, commiseration, beration?