Originally Posted by rahzel
I wouldn't completely discount Cinema on the ST50... after it has been calibrated it would satisfy most people. Again, the only downside to Cinema is the slightly lower gamma, and even D-Nice said that he was able to get a satisfying gamma out of Cinema. Admittedly, it's not quite as good as THX/Custom though.
Recall reading a couple of Professional Reviews of the ST50 which suggested using Cinema for 2D and Custom for 3D - and at least one of those stated that the default Gamma in Cinema mode looked better than any of the options under Custom. The comparison is dealing with USER CONTROLS, so all bets are off for those willing to enter the Service Menu - or to pony up the $$ for a Pro Calibration.
There could be any number of reasons for the difference of opinion as to whether Cinema or Custom is the preferred Picture Mode: Differences between panels of differing sizes; Panel vs Panel Variations (even when both are the same size); Personal Preferences of the Reviewer (or Owner); or Consideration for what Looks Good To Most People, as opposed to what is necessarily The Most Accurate picture.
Then there is also the Philosophical Question of whether to publish a review based upon Service Menu Calibrations - so as to show the Best Possible PQ for any given set - OR to strictly stay within whatever User Controls are available, under the argument that 90% (99%??) of the panels sold will NEVER see a Professional Calibration. (But then, also: What % of HDTVs sold ever have ANY Adjustments done, beyond PERHAPS switching from "Standard" to Some Other Picture Mode?)
Perhaps in an Ideal World, ALL of our HDTVs would be Professionally Calibrated, and EVERYONE would thoroughly enjoy the results - secure in the knowledge that their panels had been adjusted to be as accurate as was humanly possible.
But am guessing that even if we could Calibrate Every TV currently in use - in OUR world - that within a week's time MOST of them would be adjusted by their owners to "Look Better."