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Dolby Leads Industry’s Transition Toward Providing Immersive Content Anywhere...

post #1 of 11
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Dolby Leads Industry’s Transition Toward Providing Immersive Content Anywhere, Any Time, on Any Device

Dolby Digital Plus is the ideal audio solution for an ever-growing, rapidly evolving world of high-definition content and devices

Las Vegas, January 10, 2012—At the 2012 International Consumer Electronics Show (CES), Dolby Laboratories, Inc. (NYSE=DLB) is highlighting Dolby® Digital Plus as an essential part of high-definition (HD) entertainment and the preeminent way to deliver and enjoy high-quality sound across a range of devices. Dolby Digital Plus is the ideal audio solution for artists, operators, carriers, and device makers worldwide and is now available on more than 430 million products, including HDTVs, smartphones, tablets, PCs, game consoles, and Blu-ray™ players.

“Billions of devices are in the marketplace today, and Dolby is in a unique position to provide platforms that ensure people get the best entertainment experience,” said Ramzi Haidamus, Executive Vice President, Sales and Marketing, Dolby. “Global adoption of Dolby Digital Plus demonstrates the industry’s confidence in Dolby’s ability to address a rapidly growing demand for HD content delivered across a wide range of products.”

Whether entertainment is delivered through broadcast, broadband, or wireless networks, Dolby expertise and technology help preserve and maintain the integrity of the artist’s content.

Showcasing Leadership in the HD Living Room
Located at booth 8153 in the Central Hall of the Las Vegas Convention and World Trade Center, Dolby is demonstrating the widespread use of Dolby Digital Plus in home entertainment, including its presence on connected TVs and the world’s most popular and innovative video-on-demand (VOD) services.

Today, Dolby is announcing that HBO Go® will adopt Dolby Digital Plus to deliver content to connected TVs and Blu-ray™ players.

Additionally, Samsung™ will use Dolby Digital Plus to support its Acetrax™ application for Smart Blu-ray players and Smart Blu-ray home theater systems in Europe.

Chris Moseley, AV Product Manager, Samsung Electronics UK, stated: “With video on demand becoming increasingly popular, consumers are enjoying the convenience of pay-as-you-go services and the depth of choice of content on offer. We are delighted to announce that consumers no longer have to compromise sound quality to enjoy the convenience of streamed movies on demand when using a Samsung Smart Blu-ray product with Dolby Digital Plus.’’

Both announcements underscore Dolby’s major role in providing high-quality sound for home entertainment and add to established VOD partnerships with CinemaNow®, Netflix®, and Vudu™.

Game consoles are one of the most popular and accessible ways to enjoy streaming content, and Dolby Digital Plus is the multichannel audio solution for Xbox 360® and PlayStation®3, providing people more access to HD content in surround sound.

Enhancing Broadcast Content Worldwide
Dolby Digital Plus is widely supported by the world’s leading content creators, distributors, and broadcast operators and has become an essential part of next-generation products from leading TV and set-top box manufacturers. In addition, Dolby Digital Plus is a part of broadcast standards for HDTV services throughout the world, including terrestrial broadcast specifications in France, Italy, Poland, Spain, Sweden, and the United Kingdom.

Operators in emerging markets such as China and India are rapidly adopting Dolby Digital Plus, which is an optional audio technology for the Digital Terrestrial Multimedia Broadcasting (DTMB) Receiver Specification in China and enjoys support from direct-to-home (DTH) operators in India.

Defining the Sound of HD Entertainment on Portable Devices
As more people use portable devices for entertainment, Dolby is extending its home entertainment leadership to support outstanding HD entertainment on smartphones, tablets, and PCs. Major mobile operators, four of the top five mobile-phone makers, and six of the top 10 PC companies are using Dolby technologies to dramatically improve audio. Additionally, LG®, Motorola®, and Nokia® are using Dolby Digital Plus to create smartphones that can deliver the HD experience the artist intended.

Portable devices with Dolby technologies—including tablets from Acer®, Samsung, and ZTE®, and Ultrabook™ devices from Acer, HP®, and Toshiba®—are shipping into major markets. For a higher-quality movie experience on iPad®, iPhone®, and iPod® devices, Dolby is showing the first mobile application with Dolby Digital Plus, the CineXPlayer video player from NXP®.

About Dolby Laboratories
Dolby Laboratories (NYSE=DLB) is the global leader in technologies that are essential elements in the best entertainment experiences. Founded in 1965 and best known for high-quality audio and surround sound, Dolby creates innovations that enrich entertainment at the movies, at home, or on the go. For more information about Dolby Laboratories or Dolby technologies, visit www.dolby.com.
post #2 of 11
Dolby Digital Plus has been around for a while. It has a higher bit rate than DD 5.1 and supports a rear center channel if memory serves me. However it falls far short of the audio quality of the BD format of either DTS Master Audio or DD True HD. It seems the public is being sold old technology as something new. Both online and cable TV providers cannot or chose not to presently send the bandwidth or bit rates of a BD disk. This is not to say that DD + is not a good format as it is but this press release suggests that it is somehow related to HD disk quality and it is not. The AVS forum members would welcome a communications medium whether satellite of cable that is capable of true BD high definition video and audio quality bit rates but any attempt at achieving digital home delivery has been opposed by the movie industry.
post #3 of 11
DD+ is capable of both higher and lower bitrates than standard Dolby Digital, as well as configurations higher than 5.1

The main development of DD+ was to have better quality soundtracks at lower bitrates, especially with streaming services like Netflix where bandwidth is at a premium. It can offer good quality 5.1 sound where typically only MP3 quality (or worse) stereo is offered.

As to your other point, DD+ sounds quite excellent and is not "far short" in performance when comparing to the lossless formats.
post #4 of 11
Quote:
Originally Posted by PeterTHX View Post

As to your other point, DD+ sounds quite excellent and is not "far short" in performance when comparing to the lossless formats.

True!
post #5 of 11
What?!
post #6 of 11
lossless is the way forward.
post #7 of 11
Quote:
Originally Posted by griffis007 View Post

lossless is the way forward.

Try streaming lossless & 1080p video over the internet with typical broadband connections and see what happens.
post #8 of 11
Dolby AAC ( or dolby pulse as they call it) is more impressive to me, but I guess they can't profit too much from it since it is an mpeg format and not their own, hence why they downplay it.
post #9 of 11
Quote:
Originally Posted by griffis007 View Post

lossless is the way forward.

Lossless is basicly an overkill. Sure its nice with lossless, but since we cant detect the difference between transparent lossy and lossless its not worth wasting bits when bandwidth is limited.
post #10 of 11
Quote:
Originally Posted by MovieSwede View Post

Lossless is basicly an overkill. Sure its nice with lossless, but since we cant detect the difference between transparent lossy and lossless its not worth wasting bits when bandwidth is limited.

Agreed. However, bandwidth in many hardware applications that were once 'limited' are now getting lots of bandwidth. It's getting close to the point where lossy compression won't be necessary.
post #11 of 11
Quote:
Originally Posted by Timothy91 View Post

Agreed. However, bandwidth in many hardware applications that were once 'limited' are now getting lots of bandwidth. It's getting close to the point where lossy compression won't be necessary.

Not for streaming, in fact quite the opposite.

Fact is that Dolby Plus can have fairly high performance 7.1 in a bitrate bandwidth that barely sounded adequate with stereo MP3.
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