Atlona's description of their own product is grossly misleading at best, and false advertising at worst. Although it claims to "strip" or "dis-embed" 7.1 LPCM (aka AES3) from HDMI, it doesn't give you access to the actual LPCM. It only gives you access to the 7.1 analog signals/channels that have already been D/A converted from LPCM. I think the problem was whoever did the translation was unfamiliar with the subtleties of the English language. All receivers do exactly that (convert LPCM to analog), so I believe this product is aimed at a PC user with an HDMI output that would want 7.1 sound on their desktop.