+1 As a first time projector owner who chose this unit after carefully reviewing many other options, I spent most of yesterday watching 2D action flicks (Bourne series) and finished it off with the Super Bowl. I'm a heavy sports watcher and I'm used to Mits DLP's and the Pioneer Kuro so my expectations for this unit may have been a little lower than the average consumer but I feel this projector is just about perfect for the first time projector buyer not wanting to do CIH. Even more so for those that don't really want to spend the time or money to do a full calibration as the OOTB settings are some of the best picture quality I've seen on any display device. I bought this projector for its reported versatility in the current shootout thread and with the exception of the buzz in 3D (which I haven't thoroughly tested other an 2D-3D conversion due to lack of a source device), it hasn't disappointed. I'll save the 3D comments for when I can do more testing myself but I believe Zombie's (as well as some other critical viewers on AVS) analysis and opinion go a long way in this regard and while not perfect, it's far better than the JVC and comparable to the Epson which are the top contenders for those wanting a one projector setup for 2D and 3D.