Originally Posted by Art Sonneborn
I know no heads of studios but Sony seems to be in position to get this going.
By themselves? Little chance of that happening. I suspect it will take at least 3 studios signing up or nothing will happen. People want to be sure that if the effort goes south (think of it damaging BD prospects with confusion created for the consumer as far as compatibility), they are not the only ones holding the bag
That said, for random releases not tied to BD format they may produce a piece of content or two (think of give away movies with their TVs and PCs which did not succeed at the end of the day).
Answer the rest of the question about the only hope.....
I was working on something at the time and key to that was data as to what people are willing to pay and what timing is acceptable. I post the question on one of the threads here and not one person answered. So I did not push it anymore and that activity should it still be alive will not be for the benefit of anyone here.
To be more clear, should the studios want to do something (and I am not saying they are or aren't), there has to be potential for increased revenue, or monetizing a window that is not making money right now. I hope no one thinks they will simply start stamping out 4K content and charge what they have been doing with BD. That is a zero sum game. Heck, it is worse than that since the production cost and replication will likely be higher so it will make no economic sense. A market of millions of dollars in *incremental* revenue needs to be shown to exist.
I am happy to probe again to see if there is any receptivity to the idea of a release package for enthusiasts. To get there, we need to quantify the market size and willingness of people to sign up. How much of a premium will you pay? Do you care if the content is in the same window as BD or do you need it to be earlier? Rental is good enough? How about content protection? As I said, likely HDMI is not sufficient. Will people buy DCI servers?