There is a lot of talk in this forum about display technologies which will improve PQ. PQ improvement is seen as an endless quest for the ultimate Holy Grail Perfection. But blowing wind of changes bring a smell which may signal a new trend which we call EPiQ = The End of PQ. The EPiQ trend emerges due to the fundamental fact of PQ being now good enough (meaning shockingly stunning) for the mass consumer crowd. The standard Pepsi Light does not see a damn of PQ difference and she does not care about it. Her attention is directed to more size and thin lines, just like in fashion. Her J12P companion is in addition attracted by the tons of features and apps with the labels covering the whole display area.
Take as an example the new E series by Samsung. The main points in its promotion are the dual-core processor and control by voice and camera plus tons of apps including weight control and Angry Birds. Samsung tells indirectly "the display is good enough and there will be no need to replace it" by introducing Evolution Kit, a modular design by which the hardware can be upgraded. This recognizes the fact that the hardware evolution will continue to be fast and the display will remain static.
For those who are fixated on the PQ this is not a good news but reality has to be faced. The EPiQ trend is enhanced by the end of content-side PQ. The content PQ is not only perceived good enough but there is in fact the trend to lowering it to the Internet standards.
In view of such trends, how about the brave predictions about the 4K and OLED coming to rule the world? Prospects for them are rather weak since mass consumers will be indifferent. What remains then is a niche status but this is also questionable in view of there are no economic heydays on the horizon and there is no money to keep unprofitable niches for long. In other areas, cf. audio, the niche markets are served by specialized companies but in the display area there seems to be no prospect for niche manufacturers due to the high investment required.
Ironically though, we may get at some point 4K and OLED, if and then, the cost of making them will not matter anymore comparing to the hardware. But they will be used to watch you- and other xxx- Tubes with heavy PQ improvement like those Photoshoped pics in the magazines today.
Take as an example the new E series by Samsung. The main points in its promotion are the dual-core processor and control by voice and camera plus tons of apps including weight control and Angry Birds. Samsung tells indirectly "the display is good enough and there will be no need to replace it" by introducing Evolution Kit, a modular design by which the hardware can be upgraded. This recognizes the fact that the hardware evolution will continue to be fast and the display will remain static.
For those who are fixated on the PQ this is not a good news but reality has to be faced. The EPiQ trend is enhanced by the end of content-side PQ. The content PQ is not only perceived good enough but there is in fact the trend to lowering it to the Internet standards.
In view of such trends, how about the brave predictions about the 4K and OLED coming to rule the world? Prospects for them are rather weak since mass consumers will be indifferent. What remains then is a niche status but this is also questionable in view of there are no economic heydays on the horizon and there is no money to keep unprofitable niches for long. In other areas, cf. audio, the niche markets are served by specialized companies but in the display area there seems to be no prospect for niche manufacturers due to the high investment required.
Ironically though, we may get at some point 4K and OLED, if and then, the cost of making them will not matter anymore comparing to the hardware. But they will be used to watch you- and other xxx- Tubes with heavy PQ improvement like those Photoshoped pics in the magazines today.















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