I would be surprised if Odemax has not secured some distribution deals with some Hollywood studios before this got viral.
The big limiter would be the lack of 4K content from the studios, unless they start rendering out a big amount of 4K versions of their movies.
It is really strange there are not more 4K movies being distributed to the cinemas. More than a quarter of all US cinema screens have 4K projectors.
Some rumour has indicated that there are more 4K studio content available than what is generally known. Maybe the new 48fps HFR IMBs makes a difference.
This is the closest to any information on content in an answer Jarred posted in the RedRay Thread:
So is Odemax trying to compete with iTunes, Netflix, Amazon and the studios or is it strictly indy content? Seems a bit niche and proprietary but we will see.
Isnt the goal usually to produce content that an actual distribution company with money for P&A wants to get behind, this seems like a proprietary youtube for Red users but I guess Im missing something.
you are half right. iTunes, Netflix, Amazon, Vudu, Cinemanow, Epix, etc. etc. etc. are basically all the same. They cater to the top 1% of films and they all share the same content.. more or less. There are not very many exclusives with studios and distribution channels anymore.. unless these companies produce it themselves like Netflix. And if you are a nobody filmmaker..good luck getting in.
The Studio films have almost become a commodity.. because they make a ton of money, which is good for everyone involved.There is nothing wrong with that, and ODEMAX will have those movies as well
.. but the magic really happens when you start to open the doors to the rest of the 99% of the filmmakers out there. Of course, there will be a shitload of content that will not be worth watching.. that's inevitable. But you can say the same about some 200 million dollar hollywood films as well.
Youtube is powerful.. it shouldn't be discounted. Alot of stars have been born of of Youtube. It is how 99% of music videos are watched now adays, and alot of films. But the experience of watching, and finding content via youtube on your television is not an enjoyable experience, even with built in device apps, and there is no real revenue program for the producer except for selling janky ads, which nobody wants. Its just a bit clumsy. Vimeo I believe is a better experience.. but it is not commercial. Odemax almost cross-pollinates the best of all worlds.. and combined with REDRAY it provides you an outlet with no quality restrictions.
This levels the playing field like Jon said.. but to a whole different level. Instead of playing on the field, it is more like playing on the roof of the stadium.
I think it is a mistake by Odemax that they don't release a little more info about content. That would get people more excited. Because....Content is King in any distribution format!
The Odemax representative posted on the Redforum that more information would be coming soon, whatever soon means. Official Odemax launch is at Sundance.
Maybe they take their time to not get huge backorders on players. The Home Theatre and Cinema distribution doesn't start before March 2013.