I just wrote a review on this device in the Review section. I totally agree with you on this. I used an OPPO and I just couldn't justify paying the price for it. When you consider that machines change every 2-3 years, pouring all of that money for something that could change was just not justifiable.
Additionally, I recall buying one of the first DVD players (Sony) many years ago, only to realize that it was a 1-bit player that was soon superseded within months by 8, 16 bit players. I spent over $300 and found myself on the Bleeding Edge, instead of the cutting edge.
Additionally, if you have a decent receiver, I think that the receiver kicks in as well to help with video processing making the Oppo not a value choice. But again, that's just my line of thinking.
This device does a heck of a lot and I have to admit that for the first time ever, a salesman told me about and sold me a device that actually lived up to the hype.