Roll off is how the speaker behaves outside (below, in this case) the published frequency response of your towers. If you have the V 10's , looks like they are listed down to 35 hz, + or - 3 db , so below 35 hz, it starts to drop even faster... much less output the lower you go... if you were to graph it, the point where it starts to drop off is the point of 'roll off'... it may or may not be right at 35... speaker manufacturers have been known to be... um... optomistic?
REW is short for Room Equalization Wizard, a free program you can download, and use a radio shack SPL meter, or better microphone and produce an exact graph of what your speakers are doing in your room, at your listening position.
THX standard is 80 hz all around, speakers set to small, and letting the sub handle the low frequencies. 80 hz is about the point where localization comes in... under that, MOST people can't detect which direction the sound is coming from. So you can place the subs in their optimum position ( here's where REW comes in, especially with multiple subs), because it's usually NOT where you'd put your mains.
If your subs are self powered, letting them handle up to 80 hz takes strain off your other speakers, which takes strain off the receiver thats trying to power them. Lower frequencies take more power, so freeing up your speakers to only have to reproduce from 80 up allows them the 'abilty' or 'freedom' to do just that, and they'll have more headroom (reserve power for peaks), vs being made to do everything,all the time, which is what is happening when you set them to large or full range.
You could try 70 hz, or even 60 (not the center tho... starts 'rolling off' at 65, from the specs I found)or lower for your mains, but the 'where's the power coming from way of looking at it' remains the same...
If I made any technical mistakes, believe me, someone much smarter than I will be along shortly to correct me.
hope it helps, Joe