Originally Posted by mhufnagel
Probably why the demand and availablity of low priced HD radio home products is pretty low. The only reason HD radio is still around is because it's being installed in cars. I wonder how much money automakers have invested in ibquity?
I think there's a little more to it than that.
Most people don't use streaming in their cars. They're concerned about going over their limits, etc. It's a clumsy process (plugging in wires, docking cradles, unplugging, etc.) unless you've taken time to set something up (which most don't) then you're likely not streaming. Many probably aren't even aware of it.
The geeks definitely do it. Your average geek will talk about streaming Pandora, Slacker, iHeartRadio, TunedIn, etc. and it works really well in most cases. Outside of the geek world - not so much.
That being said, these same people I'm talking about who don't stream aren't likely installing aftermarket HD Radios, either. If their car didn't come with it then they aren't doing it.
Why HD Radio is still around? Probably because the people behind it (iBiquity, the stations that have invested money in time and equipment, etc.) are still hoping that it'll catch hold and at least become 'something'.
It's definitely a niche product right now. Most homes very likely do not have an HD Radio receiver in them of any type. Most cars on the road are missing it as well. The adoption rate is pretty bad. Only now (what, 10 years into it) is it sort-of being added into car stereos (sounds like it's being added into 'premium stereos' which most people pass on). People don't know about it and aren't looking for it. It's probably on par with the 'loudness' button in terms of people demanding it.
I do think it's a bit foolish to say, "Oh, streaming is here so people are doing that and it's killing HD Radio." Streaming is a very limited market right now. Growing, yes - still limited. While I don't have the numbers I'd guess streaming is growing faster than HD Radio but I'm still the only one I know (immediate family and friends) who does any sort of streaming.