I did a bunch of research after the Sony rear-projection 55" lcd in my livingroom finally died, and decided on this set as a replacement. If I had the dough at the moment, I would have sprung for a higher-end model, but it's just not in the cards right now financially, or at least shouldn't be!
i have to say I'm pleasantly surprised by this entry-level edge-lit LED display. I've read through the majority of this thread, lots of good stuff here. Like most everyone else, I've turned off Film mode and Motion Enhancement and OPC, and I like the results. I've played Xbox, watched HD content from Comcast, and Girl With The Dragon Tattoo on BluRay through my PS3, and all looks fantastic.
However, one only a handful of channels, mostly ones I don't watch, I notice the audio sync is off, but almost everywhere else it's fine, so it looks like there's no fixing that? Right now, I think I'll hang on to it for the next 90 days, and if it's really bothersome I'll return it to Target, and look at another model. Right now, I'm not bothered by it though.
I do have a question. I have everything (cable box, ps3, xbox) running through a Sony HT SF470 home theater system via all HDMI. Then HDMI out to the TV. When I watch Netflix though the TV app... it does send audio to my receiver, but it's not 5.1 Dolby Digital? I'm wondering, if I use an optical cable, from the OUT of the TV, to the Optical TV IN, in my Sony receiver, will I then be able to watch Netflix with 5.1 Dolby Surround? I'm asking because, I have no optical cables, they all got lost apparently, so I'll need to buy one.
It's not a big deal to watch Netflix through one of my game systems, but that Netflix button on the remote is JUST TOO SWEET TO AVOID!!
Thanks for your help.