Ok, here's my 1st experience with Epson's "Private Line" support on this firmware issue. The agent was polite, but somewhat suspicious about my knowledge of the update. He asked how I knew about it and was hinting at whether or not I had entered the service menu to find the firmware I had (they don't want you do that, I'm sure). I told him that my selling dealer checked the f/w when I bought it (true) and that the newly expected 1.4 wasn't yet available (also true). After providing my info and the dealer name to assure them it was a legitimate purchase, he immediately read back my registration info and address, etc, so he knew this all the time.
He then told me the only way for the update (he admitted it exists) was to take the PJ to the nearest "Service Center" (not even the dealer) and that is a company called Computer Cleaning Svc (not exact, but I don't want to put their real name out). I told him that I would check, but that given the name I had reservations that they even knew about a 6010 or had ever worked on one. He remained unimpressed and I added that I didn't like the idea of having to completely remove the projector from its install and drive it somewhere I never heard of (but will look into) just for a simple USB style update. All he would do was give me the reference number for the call and accept my comment that this "Private Line" support was not what I had hoped for. Maybe I'm expecting too much, but it seems like this could be handled better. Possibly their support is better if you have a failure issue or exchange, but this firmware service seems to be beyond their grasp when it could be so simple. Bottom line, I was left unimpressed but will look further into it. I may just call the dealer directly and see if I can get the usb loader from him and skip the drive to the Service Center.