Originally Posted by cinema13
Just the fact that they call it ARROW has me worried. Why try to hide the character's name? If Marvel had a TV show based on one of their heroes, would it be called just IRON or SURFER or WIDOW? It's almost like they're ashamed of it.
Probably they got some feedback from people thinking "Green Arrow" would be a car chase show....
..all kidding aside, though, perhaps they wanted something smoother to say that would bookend a title like Smallville. One word does that without the potentional for someone to hear it as "Green Narrow". Further, if they called it "Green Arrow" or "The Green Arrow", they'd have to choose the first costume or people would wonder why his costume wasn't green. Finally, alphabetically, Arrow would sort to the top of the listings, as apposed to the G's or (worse) mixed in with the T's in systems that don't ignore "The" when sorting.
It's like naming your company "AAA Printing" or "AAA Laundry". People see it first.