Regarding BD Wise we all need to realize it takes time to get the bugs out of any mechanical system using software and we now have a global mechanical system connected by the Internet with both positive and negative values supporting an information frame also based on opposite concepts.
I have the Samsung ES7100 and first used it with an LG-BP325W BR player and an "old" 1998 HK AVR75 for sound using THX certified speakers and 2 subs through the LG's coax because the HK 75 has no HDMI. The HK is a great sounding AVR with it's high current amps but no DTS for Blueray disks, it's only fault moving to 1080p Bluerays or so I thought. Old school says less is more and I never used the HK's video switching to keep the signal clean to a 35in Mits X7 and later a 40in Mits Diamond 809, both having an exceptional picture surpassing any 35 or 40 in consumer set now made in most aspects as well as weight. In standard definition there is no contest and the X7 was King with a composite input to use it's 3D comb filter. The picture quality using the LG BR player with the ES7100 in 2d and (especially) 3d was exceptional after a lot of changes to the display setting where "movie mode" was usually my favorite which avoids a lot of the 7100's main features I paid for, but made setting up the picture much easier. I found each movie had it's own "best" settings so was constantly changing the settings hoping to end up with each picture mode setting being good for different types of movie settings.
Then I changed the LG BR player to a Samsung BD-ES9000 and a Yamaha 3020 AVR. The first thing I noticed watching the first Blueray movie (Brothers Grimm) was the picture had a new picture mode picked out all on its own: BD-Wise. I thought BD wise was just another app getting it confused as I'd heard of BD-live but never paid attention to researching a new 3D HDTV till BD-wise (not BD-live) came up as the picture mode. I thought what the heck is an app showing up now as it's picture mode so I looked it up and that's how I got here and learned there is "BD Live", and there is "BD Wise", a complex technology to set things up as they should be.
All I can say about BD-Wise is WOW. My 7100 is new, so it is also brighter than it will be in time. Other than setting the back light too bright (for my preference...many would disagree) but likely perfect for a plasma or older TV, the picture looked like I had it calibrated and far better that any setting I could get without going deep into the advanced settings. Just setting the back light from 14 to 10 gave me a picture that for the first time looked far better (closer to real life) than movie mode so now I'm using the high-tech features it has in the other picture modes.
But what really impressed me too is it also set the Yamaha AVR to the proper sound mode (Sci-Fi) for the surround sound as well. I should mention to be fair I had self dimming turned off and was watching in a dark room so BD-Wise did not have as much control of the picture as it could have. I just got the 7100 and have much to learn about it as well as the Yamaha 3020, but my experience so far shows BD-Wise now works and works quite well. Give it time and we will see further improvements and need to remember when we change something it affects everything else so I am going to try letting it's light sensor do it's job and turn it back on and try it again.^^