Originally Posted by Dan Hitchman
Last I knew, Lee, Sony is a movie studio.
If Sony wants to use BD as a platform for 4K, they have to get the BDA involved. They can't go it alone. Plus you are going to need more studio support for 4K then just Sony for it to be successful.
IMO, Sony is through with their own proprietary formats, especially after Betamax and UMD.
They don't seem to mind increasing the color space. They did say that they might recommend widening the gamut of the Rec. 709 specs. a little bit but not drastically, though.
Sure - x.v.Color - already being used in some consumer HD Camcorders. But again, if it involves BD, it involves the BDA. But in reality, it's nothing more than a baby step when it comes to increasing the color space depth. It does very little to increase the Gray Scale.
I'd like 10 or 12 bit color to lessen the possibility of banding and other color upconversion artifacting that occurs with 8 bit.
IMO, increasing the Gray Scale from it's current 256 to 1024 would be more noticeable to most consumers.
Hell, they'll need all the extra video bells 'n' whistles to sell this thing... it's going to have to look better than Blu-ray, that's for sure.
And who will buy it? Videophiles - a VERY small segement of the overall market.