Hey guys, I've been roaming the threads here for a while, and love the community.
Just pulled the trigger at Paul's TV. Got the 55VT50 for
$1540, with free white glove delivery and no sales tax (even in CA!) Tried calling John Kim direct as China Cat mentioned, but went to his voicemail. So, I spoke with a rep named Jared who was very helpful and cleared up some questions about price we have discussed on here.
Brought up the $1497 price from the store in MA, but as I'm located in CA, the manager didn't go for it. But I found a way to get close.
Jared specified that the $500 off is for the 65", the $400 off is for the 55", so using save400, I got it for 1604.99 (Including the $5 waste fee). I did some research on the cashback sites and found Ebates gives 4% cashback at PaulsTV. So, that was another savings of $64 (that ebates will PayPal within a month or so.) So after cashback, got the TV for $1540. SO glad I didn't pull the trigger on the ST or GT on amazon last week to stay within my price point.
So BEFORE you purchase it, click through ebates to Pauls for the 4%. Hopefully this info will help you guys. And if you do decide to use the 4% cashback through Ebates (and don't already have an account) follow the link below, and I get a small kickback.
Ebates.com
One thing with ebates or any cashback site... Once you click through their site to Pauls, don't surf anywhere else before buying the TV to make sure it links for you. I always clean out my cart and internet history/cookies before doing it, just to be sure.
Can't wait to mount this thing, hopefully get it calibrated, and see what I've been missing with my Sony DLP it's replacing.

Can't thank you guys enough for the contributions here on AVSforum, and if you want to speak with the rep I spoke with at Paul's, here's his info:
Jared
949 596 8820
Thanks!
Adam