EE = Electronics-Expo. Amazon will price match TVs with ONLY Amazon approved resellers.
Amazon will not price match at time of purchase, only after you buy from them AND for 14 days from the date your order is shipped.
From Amazon Site:
If you find a lower price on another qualifying website within 14 days after the date we ship your order, let us know and we'll credit your original payment method taking any differences in shipping and promotions into account. If we lower our own price within 14 days after we ship your TV, let us know and we'll refund you the difference as well.
You can request a refund for the price difference through the "Found a lower price?" button on your Order Summary page in Your Account. If you have questions or concerns, use the "Contact Us" button on the right side of any Help page to contact Customer Service about the TV Low Price Guarantee.
Below is the list of websites whose offers are eligible, subject to compliance with other terms and conditions. You can find the full TV Low Price Guarantee Terms & Conditions here:
bestbuy.com; bhphotovideo.com; buy.com; buydig.com; cdw.com; circuitcity.com; compusa.com; costco.com; dell.com; electronics-expo.com; frys.com; hhgregg.com; newegg.com; paulstv.com; 6ave.com (apparently no longer in business); samsclub.com; sears.com; target.com; tigerdirect.com; us-appliance.com; vanns.com; walmart.com
The Guarantee applies only to retail offers by the retailer operating one of the listed websites, not to offers by third-party sellers appearing on such sites.
Terms & Conditions:
*The TV Low Price Guarantee (the "Guarantee") applies only to TVs sold and fulfilled by Amazon.com. If you purchase your TV from another retailer (including items sold by third-party sellers on the Amazon.com site), the Guarantee does not apply.
*To qualify for the Guarantee, you must first purchase the television sold and fulfilled by Amazon.com and find a lower price from Amazon.com, an eligible competitor's website or that eligible competitor's offer on Amazon.com within 14 days after the Amazon.com ship date. The lower price must remain in effect at the time your Guarantee request is verified by Amazon. Expired offers are not eligible.
*The Amazon.com price is the price after any rebates, gift certificates, and promotional discounts have been applied to the item. Costs for comparable shipping and handling will be included in the price comparison.
*Competitors' special promotions such as rebates, gift certificates, bundled products and "buy one, get one" offers are not eligible for the Guarantee.
*Price difference applies to full cost of the item minus any promotions, and does not include tax.
*Time-limited sales events (such as Black Friday, "early bird" or "door buster" offers ), offers advertised as limited in time or quantity, clearance, liquidation and going-out-of business sales, and loyalty program offers are also ineligible for the Guarantee.
*The Guarantee applies to the price payable for TVs only. Offers for or including ancillary services (such as financing, installation, or extended warranties) are not covered by the Guarantee.
*The competing offer must be currently available in the model, color, and style that is sold by Amazon.com and the competing offer must be in-stock and available for purchase on the competitor's website, in new, unopened condition. Used, returned, open-box and display items are not eligible.
*The Guarantee does not apply where the competitor or Amazon.com has made a pricing error or typographical error on an item.
*The Guarantee applies to websites only, not brick-and-mortar stores. The website featuring the competing offer must not be an auction site. The competing website must be operated by a U.S. company and must ship products from a U.S. location. A list of online retailers whose offers are eligible for the Guarantee, subject to compliance with other Guarantee terms and conditions, is available here. The *Guarantee applies only to retail offers by the retailer operating one of the listed websites, not to offers by third-party sellers appearing on such sites.
*Only one unit purchased of an item per customer is eligible for the Guarantee (that is, multiple claims on the same item will not be eligible, regardless of the quantity ordered), and the Guarantee can only be applied once per item, even if a lower-priced offer is subsequently found.
*The Guarantee only applies to purchases for personal use. The Guarantee does not apply to purchases for resale or commercial purposes.
*If your claim satisfies all of these terms and conditions, we will refund the price difference between our price and the competing offer through the original payment method(s) used for the TV purchase.
*We reserve the right to deny claims or to modify these terms at time if the Guarantee is being abused.