This one is for the flagships currently available. It'll set the benchmark, and help those looking to purchase a display sooner rather than later.
Robert stated there will be second one in the fall, most likely a narrower field.
Also, if display issues are exposed during this weekend (like undefeatable edge enhancement), it will be nice to see if they are addressed by the time the second shootout is held. It will hold the manufacturers feet to the fire, if you will.