Quote:
Originally Posted by
GeekGirl 
You need to attract the age groups targeted by the advertisers.
There are lots of qualifications to that statement, though.
Is this a for-profit Web site? OR do they just have paid advertisers to pay the cost of running a forum like this? IF for-profit, then yes you want to attract advertisers that pay the most and then make those advertisers happy. IF just to pay the bills, then you want to attract advertisers that fit the demographic that you already have.
Different advertisers target different demographics. It's not all about the "youth vote" so to speak

A site like this isn't your average chat site... and while there are certainly a lot of intelligent and skilled young people into the technical side of things... a site like this tends to skew older (at least it always has whenever I look around).
That's neither good nor bad... it just "is"..
Quote:
Originally Posted by
GeekGirl 
As for the quality of the avatar, it reflects the quality of the site. The forum owners are trusting that their efforts to make a professional design aren't detracted by a poorly designed avatar.
Funny you should mention that aspect... I was reading something recently about the cost of good logo design. The consensus was essentially "you get what you pay for"... by which I mean, there are people who will do cheap logo-design and people who want more money.
As you say, a good logo (avatar in this case) can become a symbol for your product or company (or forum) and might serve to make you money many-fold over the years... so paying more for a quality design has a lot of merit.
So... with no intention to slight our forum here... instead of hiring out for logo design (either for the forum or for the avatar) they chose to have a contest and let its members submit designs and then vote on them. One could conclude from that choice that they aren't looking for the caliber of work that you are alluding to.
Now, for my part... I agree with the other poster who said he was submitting not so much to win a prize... but because I like the forum and contributing possible avatar selections not only gives me things for my portfolio, but if one of mine gets chosen it is a good thing for me.
So... I'm willing to do "free" work on the chance that it might be selected, and then the free avatar work is something I can point to and say "I did that"... so down the road it pays off for me elsewhere AND in the meantime AVSForum gets quality work without hiring someone to do costly logo design.
Win-win basically.
But.. as you say... if quality is important AND if they want to impress advertisers... then the best way to go is to hire professionals and pay them to create designs... not run a contest and let the forum members vote... right?