glasses free dolby 3d

-Delivers a spectacular, vivid, and clear 3D picture

-Works on any 3D TV, tablet, laptop, or smartphone

-Automatically optimizes 3D content for the specific device and screen size

-Upgrades half-resolution to full-resolution 3D (for both glasses-free and traditional glasses-based 3D)

-Lets viewers sit anywhere in the room for great 3D, rather than in one small area

Dolby 3D is the answer that consumers have been looking for, addressing all the barriers that have slowed 3D acceptance, from viewer discomfort to poor picture quality. And like our technology in the cinema, Dolby 3D for devices provides the best 3D picture “from any seat in the house.”

Dolby 3D is being demonstrated at the NAB Show (April 16–19, 2012) at booth SU1212.

“Dolby and Philips are committed to taking the 3D experience to the next level and delivering a high-quality solution for all 3D display devices, including today’s glasses-based devices and tomorrow’s glasses-free displays. Working on cutting-edge technology with two leading companies is very exciting, and I’m thrilled to lead this unique joint effort,” said Guido Voltolina, General Manager of the joint project

Significantly improves the 3D picture quality of all 3D devices, glasses-based or glasses-free

Dolby 3D also improves 3D on traditional glasses-based TVs, providing full HD (Blu-ray™ quality) playback, along with the ability to adjust the 3D effect to individual tastes

The core component of Dolby 3D is a pixel-accurate conversion/multiview-rendering module...Dolby 3D also features bandwidth-efficient frame-compatible full-resolution (FCFR) video-codec enhancement technology for all H.264 devices. This ensures full HD playback at any connection speed

Originally Posted by Augerhandle

It's not about a new glasses-free 3D at all, though it claims to work better with it. It's about their Multi Stream Decoder.

Bold emphasis by me.

http://www.sunherald.com/2012/04/12/...eil-3d-hd.html

http://www.dolby.com/us/en/professional/technology/dolby-3d-glasses-free-3d-on-devices.html

It is about the packaging and transmission of the signal, for broadcasting, streaming, etc. to more closely match what Blu-ray 3D is capable of, yet not increase the bandwidth needed.

Glasses free 3D products are being researched by Phillips, who has partnered with Dolby to use their decoder tech. Dolby wants all manufacturers to buy in, the press release just announces that their first customer is Phillips.

Your family and friends will appreciate Dolby 3D too, because you won’t all need to crowd into one tiny viewing area. Dolby 3D gives you the optimum balance of comfort and 3D effect wherever you sit, and it does this best on glasses-free displays that use Dolby 3D technology. You’ll be able to stream and download great-looking 3D programs as well.

Originally Posted by ssjLancer

Youre most likely right. But their website puts extra emphasis on auto3D.
Not holding my breath though.

Best known for its audio technologies, the company just launched its own 3D standard in cooperation with Philips, called Dolby 3D. The platform-agnostic solution is far from ready to make its way into your living room, but it's conceptually sound, and the prototype 4K 3D TV and mobile versions being demonstrated at Dolby's NAB booth make us hopeful for the future. As with all displays -- especially those that support 3D -- you'll really need to see to believe, but we had an opportunity to do just that, and walked away very impressed.

The 56-inch 4K prototype display is viewable from nearly any angle, with 24 different viewpoints, though you'll really need to be front and center for the greatest 3D effect. Side viewing is certainly possible; you'll just sacrifice some depth in the process. Even from the front, 3D appears slightly muted compared to what we've seen with passive- and active-glasses equivalents, though we can't say that we mind much, considering that the image is still dramatic enough when you need it to be, such as when displaying scenes with significant depth.

Originally Posted by clapple

I have been following this thread and Dolby's web site and am a little confused. I assume this is technology that Dolby is trying to sell to TV manufacturers. Is that correct? Or is this a set top box, like 3DFury or 3Dnowtheater?