It's not about a new glasses-free 3D at all, though it claims to work better with it. It's about their Multi Stream Decoder.
Bold emphasis by me.http://www.sunherald.com/2012/04/12/...eil-3d-hd.html
“Dolby and Philips are committed to taking the 3D experience to the next level and delivering a high-quality solution for all 3D display devices, including today’s glasses-based devices and tomorrow’s glasses-free displays. Working on cutting-edge technology with two leading companies is very exciting, and I’m thrilled to lead this unique joint effort,” said Guido Voltolina, General Manager of the joint project
Significantly improves the 3D picture quality of all 3D devices, glasses-based or glasses-free
It is about the packaging and transmission of the signal, for broadcasting, streaming, etc. to more closely match what Blu-ray 3D is capable of, yet not increase the bandwidth needed.
Dolby 3D also improves 3D on traditional glasses-based TVs, providing full HD (Blu-ray™ quality) playback, along with the ability to adjust the 3D effect to individual tastes
The core component of Dolby 3D is a pixel-accurate conversion/multiview-rendering module...Dolby 3D also features bandwidth-efficient frame-compatible full-resolution (FCFR) video-codec enhancement technology for all H.264 devices. This ensures full HD playback at any connection speed
Glasses free 3D products are being researched by Phillips, who has partnered with Dolby to use their decoder tech. Dolby wants all manufacturers to buy in, the press release just announces that their first customer is Phillips.