Originally Posted by SoundChex If-and-when
a theater chain upgrades a particular venue with the additional amps+speakers required to deliver Atmos
playback, they will no doubt expect added value in the form of 'improved' audio performance even when not playing back a "mixed for Atmos
" soundtrack--of which presumably there will be 'very few' initially! This suggests Dolby will need to provide on-the-fly
'upmix' post processing
functionality for use with some|most|all of the "NOT mixed for Atmos
" movie soundtracks that will also show|playback through the same speaker configuration in the theater.
If you read the white papers, one of the things mentioned in a very brief way, is how Dolby has been looking at changes in how we have thought about our standards and re-evaluating them.
SMPTE has convened a working group that is also looking to redefine cinema playback systems, standards and, etc...
I suspect we will see more fundamental changes in the quality of even standard 5.1 cinema systems...
I don't think Dolby wants to get into the business of real time up mixing in the cinemas.... obviously any Atmos theater will be able to play back 5.1 and 7.1 films as intended..
As I alluded to earlier, they are implementing a business model that should see a fairly rapid (in respect to other technology upgrades before it) rate of installations..
There has recently been a bit of chatter among my colleagues about AMC's ETX system up mix and it has started the discussion about what is and isn't acceptable to content makers in regards to their original delivered soundtracks.
In the end, I wholeheartedly agree that we should see an improvement in the overall quality of sound in the cinemas.