Quote:
Originally Posted by
FilmMixer 
Atmos, at this point, isn't cheap if you want to do it properly... as stages become outfitted to do so, it will become much more integrated into our regular process.
No offense to Katzneberg, but I don't think he can be considered the arbiter of what makes for the "better" sound system...
In regards to how much money it will cost to produce the track maybe, but I know most of my peers disagree at this point.
Object based mixing is a revolution..
11.1.. not so much.
It would appear that venues equipped for either Dolby Atmos or Auro 3D playback (
but not for both!) will exist in competitor theater chains for the next few years . . . so it seems likely that
Rise of the Guardians will not be the last movie mixed|remixed for both (playback) technologies...?!
Presumably
Rise of the Guardians was not mixed completely from scratch
twice, for both deliverable formats...?
This 4/24/2012
FilmJournal (link) article includes comments from Stuart Bowling, senior technical marketing manager for cinema at Dolby:
Quote:
While he believes that Dolby “would definitely not allow upmixing of a feature that was not created in Dolby Atmos because that would have the format do something that the content creator did not want,” Bowling does not rule out the possibility of creating deliverables for other multi-channel systems entering the market, such as Auro-3D and imm sound. Again, that would entirely depend on the filmmakers, he insists. “It is important that we leave that decision for the content creator. Even though our processor can adapt itself to different room shapes and sizes, we’re not making the decision how that happens. But upmixing for alternative content, for instance, is certainly something that we are looking at as a potential feature that would go into the processor.”
Plus I guess any future DTS MDA mixing platform would be
deliverable format agnostic . . . and intended as a "mix once render many" solution for all theatrical deliverables including both Dolby Atmos and Auro-3D . . . and for Blu-ray or any other at-home object|channel audio based products (
perhaps even including a Hamasaki 22.2 channel mix for NHK's UHDTV in a few years...? 
)
_
Edited by SoundChex - 11/4/12 at 9:30am
