Quote:
Originally Posted by Roger Dressler 
Sorry to disappoint, but that [dolby and dts duke it out!] war will not likely repeat.
DTS is no longer in the cinema hardware business, having sold it to Datasat.
What SRS is promoting is a common content creation format called MDA (multi-dimensional audio) which is an open standard format for creating object-based audio and associated metadata. This would be used at the productions stage level, and the finished MDA mix could then be encoded for any desired playback hardware, be it Atmos, Auro3D, IOSONO, IMM, or even NHK 22.2.
The main reason each of these companies currently has their own proprietary production tool is because there is no universal standard yet implemented in the DAWs and DFCs used in film production. That standard could be MDA as it is not associated with any company's cinema processor platform. Since it is unlikely that the film studios will be willing to mix their movies multiple times, the need for a universal production system is obvious.

Sorry to disappoint, but that [dolby and dts duke it out!] war will not likely repeat.
DTS is no longer in the cinema hardware business, having sold it to Datasat.What SRS is promoting is a common content creation format called MDA (multi-dimensional audio) which is an open standard format for creating object-based audio and associated metadata. This would be used at the productions stage level, and the finished MDA mix could then be encoded for any desired playback hardware, be it Atmos, Auro3D, IOSONO, IMM, or even NHK 22.2.
The main reason each of these companies currently has their own proprietary production tool is because there is no universal standard yet implemented in the DAWs and DFCs used in film production. That standard could be MDA as it is not associated with any company's cinema processor platform. Since it is unlikely that the film studios will be willing to mix their movies multiple times, the need for a universal production system is obvious.
However, DTS's acquisition of SRS, including their MDA technology, does suggest that DTS intends to be a major player in the theatrical 3D audio mix biz, which translates to influence over industry standards for the format of DAW deliverables . . . and the more intimate DTS's knowledge|control over the format of soundtrack stems, the better DTS will be positioned to deliver a future HT 3D audio technology in competition with "home Atmos".






























