Originally Posted by sdurani
Anyone notice that 2 Atmos movies opened simultaneously: 'Peabody & Sherman'
. Hopefully a sign that more filmmakers are considering object-based mixes.
In the end it's the studios decision, unless the director has the juice.
Fox and WB have committed almost fully to every release in ATMOS. Peabody also got the Auro treatment because of DWA.
Amazing Spider-Man will also see a dual format release.
We at Technicolor are gearing up for our first dual format mix.
Unfortunately I can also relate a story about another film opening soon...
Because another film is opening the same weekend, the studio decided it wasn't worth the money to compete for less than 200 screens.
I suspect this situation will resolve itself by years end and next year we will see an expiation of object capable theaters.